In the years ahead, DSW developed into a chain of stores, eventually eclipsing the importance of its most immediate parent company, Shonac. Like Value City, the retailer it had long served, DSW started in Ohio before making any significant geographic leap, first building a base in the Schottensteins' home state before expanding throughout the Midwest and Northeast.
Also like Value City, the company positioned itself as a discount retailer, inheriting the signature trait of the Schottenstein empire. As DSW gradually developed into a chain, its format found a receptive audience, attracting consumers who helped make the s the decade that warehouse, or "big-box," discount retailers flourished.
DSW's white-and-black striped color theme, most visible on the awnings in front of the company's stores, became a familiar sight in certain markets, but it was the stores' layout and their merchandising mix that won over consumers and earned their loyalty. A typical DSW store measured 25, square feet, with 90 percent of the square footage used as selling space. On display were more than 30, pairs of shoes that customers could browse through and try on themselves, a vast selection available for between 20 percent and 50 percent below usual retail prices.
Unlike most other discount shoe chains, DSW offered a sizable collection of current-season, designer-label shoes rather than focusing exclusively on mass-market shoe brands. DSW developed into a regional chain during the s, becoming a small but burgeoning aspect of Schottenstein Stores Corp.
During the first years of the company's existence, an average of seven new outlets were opened every year, as DSW fanned out from its base in Ohio and established itself throughout the Midwest and into the Northeast. Later in its development, the company pursued expansion more aggressively, but before it did so, control over the concept changed hands several times—albeit within the confines of the Schottensteins' business interests. In the seven years since Schottenstein Stores Corp.
During this same period, DSW had developed from a single store in Dublin into a store chain, demonstrating a level of commercial success that eluded its new corporate parent as the s drew to a close. DSW greatly accelerated its pace of expansion under Value City's control, as Value City itself continued to expand through acquisitions. DSW by this point had expanded aggressively in the two years since its acquisition by Value City, opening more than ten stores a year.
In October , the company opened its 70th store, a grand opening that was significant for two reasons. The store was the largest in the chain, measuring 43, square feet, and it was located in Los Angeles, reflecting the more ambitious geographic scope of the company after years of concentrating its expansion in the Midwest and the Northeast.
The same could not be said of Value City, which began to record annual losses as the new century began, suffering from flaws in its merchandise mix and in the layout of its stores. As Value City tried to improve its performance, DSW became involved in the troubles of its parent company, ushering in a period of reorganization within the entire Schottenstein retail empire.
The first attempt to reorganize the businesses controlled by Schottenstein Stores Corp. In mid, Schottenstein Stores Corp. Schottenstein Stores Corp. Organizational changes resurfaced in , when Value City altered its corporate structure by forming a new holding company named Retail Ventures, Inc. The reorganization was effected to allow each retail concept to concentrate exclusively on its own merchandising and store operations, a singular focus Value City desperately needed.
Since its founding in , DSW has grown into a major force in retail footwear. First Name. You can unsubscribe anytime. We're currently open. Open Today: am — pm. DSW Shoes Now open for in-store and curbside pickup daily. Please call store for more details.
DSW offers a wide selection of current brand name and designer dress, casual and athletic footwear for women and men for a great price. Location 21 West Hillsdale Blvd. Contact Fields Free Cookie Nights. Samaritan House — Donations. Get Directions.
Easy as that. Learn More. About Designer Shoe Warehouse. DSW is your local destination for great values on designer shoes, boots, sandals, accessories, and more. Shop the latest in designer shoe trends, and make sure to browse through our clearance rack of marked-down shoes to discover incredible values that can't be found anywhere else. You'll always find a huge selection of dress shoes, boots, sandals, athletic shoes, handbags, and accessories waiting just for you at DSW!
Nearby Locations. Atlanta , GA
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